What Drives Today’s Largest Producers? New Findings from Purdue’s 2025 LCP Survey

Get an exclusive first look at findings from Purdue University’s 2025 Large Commercial Producer (LCP) Survey, conducted by the Center for Food and Agricultural Business. In this session, Scott Downey, director of the center, will share new insights into the attitudes, beliefs, and behaviors shaping how today’s largest U.S. producers make business decisions. 

Discover how farmer mindsets are evolving, what drives their perceptions of value, and how these insights can inform future strategy across the seed industry and broader agricultural value chain.

Conducted every four years, the LCP is a national survey that provides a comprehensive profile of commercial producers, including their demographics, size, scope, economic characteristics, attitudes, and future plans. The 2025 edition marks more than 30 years of LCP research, continuing Purdue’s tradition of connecting academic expertise with the evolving needs of the agricultural industry.

Special giveaway: One attendee will win a free registration (valued at $2,895) to Purdue’s Seed Management Academy, an ASTA partnered program for seed industry professionals. *Attendee must be present at Purdue's FCSC session to be eligible to win.